Way back, advertising entailed the use of straightforward strategies such as ads printed on newspapers or aired on television to entice prospective customers into acquiring products and services. Fast forward to today, in an age when more and more consumers are opting to trust reviews from their fellow consumers or articles and recommendations from third parties, building a brand is now a far cry from simply putting out ads.
Though the traditional marketing strategies remain relevant until today, what customers are looking for nowadays are pieces of content that they can value. Of all the types of content that brands can utilize, user-generated content is one form that’s beginning to take control of brands, from simple how-to videos on YouTube or even exchanges on Twitter. Fortunately, with the help of Lloydminster brand marketing strategists, you can use these user-generated content to build a positive image for your brand.