Having an online presence for your business is now an indispensable factor for success, given the growing power of the internet worldwide. In fact, last year saw over 76 per cent of Canadians purchasing online, and these shoppers buy items from the internet an average of four to ten times a year. This number is expected to grow in the years to come, which means that if your business doesn’t have a strong online presence, you’ll most likely get left behind.
In a way, marketing your brand online is very much like speed dating, where customers only have a few minutes to get to know you before deciding whether to get your products and services or not. The key here is to make your website engaging enough to pique their interest and encourage them to know more about you—and, ultimately, sign up for what you’re offering. When engaging in internet marketing in Lloydminster, here are the things you should improve on your website to get your audience’s attention and keep them glued.