In the world of internet marketing, content will always be king. But a king would be nothing without allies, so other elements in the internet marketing arena mustn’t be ignored. After all, what good is great content if no one can find it? Thus, along with great content, it’s important to invest in other areas of internet marketing—including social media, local SEO and pay-per-click (PPC)—to boost your brand’s visibility in search results.
Effective content marketing can indeed improve your chances to rank well in search engine results pages (SERPs). According to a recent Search Engine Land article, one of the aspects of internet marketing that you need to focus on this year is PPC. The article proceeds to give the reasons why:
You only pay when you get clicked
Internet marketing doesn’t get as straightforward as PPC because you only pay when an interested person clicks on the ad. With PPC, your ad being viewed by your target market is confirmed.