The importance of search engine optimisation cannot be overstated in these modern times. In fact, it has been shown that no less than 96 per cent of successful marketers have now integrated successful SEO campaigns into their current business models. Any growing business needs targeted exposure and an internet marketing strategy to succeed in such a competitive digital world. The landscape, however, is changing again. What can Lloydminster businesses expect in the future and how can a reputable SEO company help?
No longer is SEO about painting a “broad” picture. While there is nothing wrong with addressing a very wide client base, Google has now placed an emphasis on what is colloquially termed “local buzz”. Addressing regional Lloydminster clients will help to capture a niche market and increase overall customer loyalty. It is also interesting to note that local SEO techniques can also help to boost SERP (search engine results page) rankings.