No less than 94 per cent of businesses have stated that revenue generation is the ultimate goal of their content marketing strategy. It is therefore quite ironic that so few enterprises have developed the well-rounded approach that is required. What are some of the key metrics that such a framework needs to take into account?
More Than a Website Alone
While a website may be the final point of sale, businesses must realise that inbound traffic is normally derived from a number of different sources such as social media sites and blog posts. These will need to be incorporated into an overall strategy. Those who hope to enjoy successful Internet marketing in Lloydminster and beyond must always adhere to this principle.